The U.S. Department of the Treasury’s enterprise intranet, theGreen, captured the 2011 Employee Communications Award Honorable Mention for Intranet Design. Presented by Ragan Communications, this award seeks to identify the organizations that “set the industry standard for great employee communications.”
Designed by LDS, theGreen serves as the one-stop center for Treasury’s 150,000+ employees to get inside news, to collaborate, to establish dialogue with Department leadership, and to access key resources and services. Working collaboratively with our executive sponsor at Treasury, and developer Northrop Grumman, LDS created theGreen in just three short months. Launched in September 2011, it has quickly and significantly improved the access, knowledge-sharing, and engagement of Treasury employees.
One central online place for Treasury people to learn, work and grow
Designed to be the one place where Treasury’s people come together in common ideas, purpose and practices, theGreen serves as the key channel for:
- Strategic alignment to Treasury’s mission, values and strategic plan,
- Employee engagement in realizing performance goals and being a part of the Treasury community, and
- Enterprise services, delivered in a productive, easy-to-use experience.
Supporting today’s—and tomorrow’s—leaders
Additionally, theGreen functions as an enterprise resource for developing Treasury’s managers into effective leaders by:
- Helping them find and use Treasury’s tools and resources
- Enabling decisions regarding workforce optimization and planning
- Serving as a place to share best practices and—over time—to connect with other experts and peers across Treasury.
Branding the green to emphasize collaboration
An important aspect of theGreen is its emphasis on branding to help it achieve its goals. Not only does theGreen's brand subtly refer to the color of the currency that Treasury creates and manages, but it most importantly emphasizes the idea of an open but central gathering place—a place where people come to exchange information. The site captures this concept with an engaging, easily navigated and inviting user experience that encourages interaction throughout the organization.
For a look at our theGreen submission, click here
Using The Logical Solution methodology for optimal results
To envision theGreen, we began by thoroughly assessing the current state and envisioning a desired future state. We completed an exhaustive analysis and prioritization of content among existing intranets to ensure that only the most current, relevant and engaging content would be retained and migrated to the new solution. Next, numerous stakeholder interviews were held to reveal the primary brand identity that theGreen needed to convey. Using this input, LDS created initial wireframes and visualizations that were iteratively refined until the final design was agreed upon and developed. Over time, additional content continues to be migrated to theGreen utilizing its scalable information architecture, designed to ensure that theGreen can easily grow, yet remain fresh well into the future.
The award-winning Treasury / LDS / Northrop Grumman team continues to improve the Department’s online ecosystem by moving much of its most critical enterprise operations online with people-centric solutions.
