Logical Design Solutions, Inc.

Communications is an integral part of our online strategies and solutions at LDS. Within the portal, we design and deliver communications that are seamless to the user experience, while respectful and compliant with corporate identity and brand standards.

These communications are often also offline, using traditional or other interactive media. Offline communications support the portal goals of conveying the portal strategy, ensuring the early and productive adoption of the portal by your users, and e-enabling their successful use of the portal platform. So, while it is highly likely that you will employ both online and offline communications approaches to realize the most from your corporate portal, it's also true that these efforts need to be coordinated under one, unified communications strategy.

Effective Communications - Online and Offline
At LDS, we design the communications strategies that support the successful launch and production of our clients' portal platforms. In addition, we design and deliver all of the communications components, regardless of whether they are online or offline.

Our objective is to realize the investment in your portal channel by helping people to be as successful as possible with the portal. Our communications services, along with our user experience and program management best practices, enable us to bring a wide breadth of skills and experience across a range of media.

Communications strategy and planning across all media and aligned to the high-level corporate goals associated with the portal
Portal content aligned to the user experience
Integrated e-learning components, including multimedia components, that ensure diverse user segments can be equally successful with the portal
Information architectures and taxonomies that ensure a scalable approach to managing knowledge assets within the portal
Knowledge management strategies and implementations, including full KM solutions as well as knowledge/resource hubs online that deliver supporting content and context to users and special interest groups
Print communications that build portal awareness and reinforce key portal strategy messages
Online advertising and banner design, including all creative and production
e-learning and training solutions, delivered both online and offline
Other interactive media: emails, CD/ROM, distributed media.

An indispensable component of effective communications programs is measurement. As part of our Adoption and Assessment Management efforts, LDS measures the effectiveness of both online and offline programs by employing a variety of tools, including voice of the customer surveys, Web logs, data mining, polling and interviewing. This comprehensive approach helps ensure the continuous improvement of the portal.

All of these communications activities are designed to help ensure that the business value of the portal initiative is realized. Learn more about how we apply LDS communication services to foster a deeply integrated user experience as part of business transformation.