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  > Portal Strategy Best Practices
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  > The Enterprise Portal
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  > LDS and SAP NetWeaver® Portal
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  > The Intelligent Portal
  > Portal Strategy
  > Transformation: The LDS View
  > Making the Portal the Point of Integration
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  > Getting It Right: The Strategy
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Customer Management Solutions

For LDS, a "customer portal" is an easily-addressed Website providing a single point of access to the broadest range of customer interactions with a company. Our customer portal solutions address market strategy, CRM portals, product management, branding and new product launches.

In a variety of industries such as financial services and pharmaceuticals, the range and complexity of services, together with the power of Internet communication, make customer portals an increasingly valuable channel. For other types of business, they can provide flexible, cost-effective marketing platforms. For IT, portals are a means to the higher efficiency and quality of a "service-oriented" organization.

The Customer View
At LDS we understand that people naturally focus on their immediate activities. A Website serves people best when it facilitates completing one activity at a time successfully, efficiently, and with an emotional experience that fits the desired customer brand experience. That's the customer view — their only view. They expect speed, ease, and consistency.

To deliver on those customer expectations, LDS' Logical ApproachSM methodology establishes user context, clarifies and prioritizes the presentation of business processes, and then fine-tunes our work.

Our View
LDS' vision is to help businesses engage customers, grow business, and make their IT efficient by developing portals via customer-centric methodologies and evidence-based management processes. We design Websites that scale as new customers visit and additional business processes are integrated and that balance user needs with the business goals.

Learn more about LDS' enterprise management or operations management solutions.