Corporate Communication and
The Enterprise Portal

Corporate Communication takes the portal channel beyond news…and to the pressing objectives that are a sign of the times:

• Cultural Assimilation
• Employee Engagement
• Strategic Alignment
• The Employee Experience

The Enterprise Portal is the natural channel for realizing Corporate Communication's most strategic objectives. A high touch, interactive, 24x7 channel, the Enterprise Portal can create a branded, highly targeted, interactive space where companies can inform, educate, motivate and enable people.

It's no surprise that the portal is emerging as an integral part of Corporate Communication's multimedia platforms. And, unlike most channels, the portal creates an interactive, ever changing, and real-time opportunity to touch people - every day - wherever their job may be, in whatever their role.

In the process, Corporate Communication is emerging as a dominant, business-side stakeholder of the portal.

Today, more than any other single organization, Corporate Communication establishes the broad business context for the Enterprise Portal. It goes beyond corporate identity and brand compliance to set the standards for best practices. And, it facilitates and enables other organizations and areas of the business to leverage the innovative value of the portal.

Along the way, the Employee Experience emerges. People want a single, unified and resourceful place to go online to get almost everything they need to know about the company, as well as the tools to manage their jobs and their staff.