Driven by digital technologies and market factors, the way we work is changing. Businesses are flatter, culture is what holds together people and business, and talent is the competitive capital. While businesses are pursuing new digital strategies to realize emerging growth models, they also need to transform their people strategies – and that includes engaging their employees even before their first day.

A relevant and useful employee experience – starting from the employee’s first encounter with the business – is critical for companies undertaking digital transformation. When employees feel like they are part of a collective with shared, meaningful goals, they proactively pursue the priorities of the business. When individuals are supported and empowered, they innovate more courageously and stay with the organization longer. And when people have the tools they need to perform well and learn, collective talent works as a powerful driver of business growth.