Business Strategy & Design

We establish and represent the business contexts and solution requirements of our clients' online experience. Our approach begins with assessing a client's business strategy, goals and priorities, and progresses to a deep understanding of its business and operational design. This subsequently informs program and change management requirements for the online solution and may influence the business model itself. We work hand-in-hand with LDS designers, content strategists, and architects to realize the full solution design. We also collaborate with our clients to determine the tradeoffs and commitments needed to launch and evolve a high-impact experience and to ensure the solution realizes expected business value.

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