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Aligning Metrics to Strategy


A Strategic Measures and Metrics Program assesses the health and alignment of a digital solution relative to its strategic business objectives.  Regular performance read-outs, including both snapshot and trending views over time, equip stakeholders with feedback critical to evaluating the solution against stated goals and value propositions.

A “nested” measurement model parses each strategic business goal into associated measures of success, and each measure into informing metrics.  Scoring elements – target values and weighting – are layered into the model, creating the Scorecard framework.


Some best practices when implementing a Strategic Metrics and Measures Program:

  • Position as the ‘feedback arm’ of strategic governance and as a critical input to the solution roadmap alongside desired business capabilities, strategic technology goals, and innovation opportunities
  • Identify scorecard recipients and align on a process for consumption, communication and action
  • Define ownership of scorecard creation and plan for ongoing responsibilities, including the coordination of various inputs from associated data owners and the execution and administration of user input protocols
  • In determining scorecard frequency, consider executive needs, effort to update, how often user input can be collected, and importantly, the time span necessary to observe impact of solution changes
  • Iterate the scorecard with the evolving solution and business strategy – even if some trending data is lost – to ensure ongoing measurement of value
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