As an LDS content strategist, you know great content when you see it, and you’re dedicated to delivering content strategies that ensure that level of impact. You are equally comfortable hashing out content goals with designers and business analysts, presenting digital strategy recommendations to client executives, and conducting content audits. You care about creating better, smarter content that energizes people and organizations, and you never stop hunting for new ways to achieve that goal. Does this sound like you? Read on.
An LDS content strategist:
- Understands all aspects of content strategy, from analysis and strategic planning to the ongoing creation, maintenance, and governance of content that serves user needs and helps achieve measurable business objectives
- Is intrinsically motivated and curious, especially about technology and people
- Is a leader who can speak compellingly — and become a trusted adviser — to executive leadership, senior management, and subject matter experts, and who can work as the only content strategist on the team
- Creates taxonomies and makes recommendations for improvements to existing information architecture
- Develops content requirements, including structured content and adaptive content recommendations
- Has a thick skin and welcomes critical feedback
- Holds an advanced liberal arts degree or iSchool credentials.
- May travel to client engagements, but not more than 20% of the time
- Brings his or her own brilliance, quirks, and panache to the content strategy team
LDS project teams:
- Are groups of designers, content strategists, business analysts, architects, and technologists who collaborate intensely on every phase of a solution, from initial strategy to execution
- Work closely with client stakeholders, including C-suite executives
- Apply industry and LDS best practices to bridge clients’ strategic goals and user needs through omni-channel digital experiences
- Crack each other up, sometimes beyond recall, even before they’ve had their coffee.