Culture was center stage in business transformation conversations around the globe as businesses shifting to growth strategies recognized their culture as a barrier – rather than an impetus – to change. The mandate is simple: want to be a digital-first company? Get a digital-first culture.
What Didn’t Move?
Despite the focus, cultural efforts struggled to move from theory and commitments to adopted practices. Mindsets and behaviors won’t move until we define new work, new ways of working, and new roles of people in digital organizations.