Digital Pace in a Nonlinear Race
Business leaders know that digital has accelerated the rate of change in business globally. Business practices and digital roadmaps, however, don't yet reflect the exponential, nonlinear pace of digital.
Business leaders acknowledged the need to think differently and innovate faster. Pilots were launched. Other models of digital acceleration emerged. Areas like talent acquisition and call center management became low-hanging fruit for automating repetitive processes. With the promise (and threat) of AI, big data and analytics moved to center stage, fueled by aggressive funding. Ultimately, digital strategies and roadmaps found value in an environment of digital enablers.
What didn't move?
Although businesses aspire to the pace of digital, they are still operating and making decisions in conventional ways. Automation, for example, often fixed already-broken processes. Big data set aggressive data collection agendas but often with unclear purpose or unattainable schedules. Adopting digital ways of working is a wholesale change – it means thinking and operating in nimble digital contexts, with crisp, iterative approaches and the means to sense digital risk and quickly adjust. This know-how requires enabling technology in the hands of savvy digital leaders whose judgment and ingenuity will usher in the new era of value creation.