Architecting Omni-channel Experiences for the Enterprise Consumer
There’s a popular and strong push toward the commercialization of enterprise technology. The experiences that people have in their consumer life are shaping the expectations employees have inside the enterprise. It’s being embraced by CIOs and demanded of corporate IT shops.
For years companies have been providing multi-channel experiences, using websites, emails, applications, and social media to deliver a message, but not necessarily in a cohesive way. Omni-channel takes the multi-channel experience and applies a strategic approach – creating a cohesive and seamless experience.
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