Lessons Learned and Current Business Imperatives of the 4th Industrial Revolution

On November 7th, LDS CEO Mimi Brooks led a session at the Procter & Gamble 2020 WINnovation Summit at their headquarters in Cincinnati. The presentation was entitled “Lessons Learned and Current Business Imperatives of the 4th Industrial Revolution.” The session was well-attended by over 500 innovation and research and development professionals in Procter & Gamble’s Innovation Group.

Mimi discussed organizational transformation through the new calculus of digital, explaining why changes in human behavior are as critical as new technology in creating the organization and workforce of the future. She explained how organizations are realizing change through digital strategy and organizational design and defined new relationships of business consumers to new work and their new digital counterparts. Digital transformation is organization transformation – and it is more about engaging people in new work paradigms than it is about replacing them entirely. This session is for every business leader who has an interest in building the workforce of the future.

In the future, workers will partner with machines to create new value. Human work will be defined as those tasks that apply advanced technology or for which people are uniquely suited.

If you are interested in having Mimi present at your next leadership event, please contact John Fee, VP Marketing.