LDS On: Building an Inclusive, Trustworthy & Sustainable Digital Future


The Future of Work Is Our Domain

By placing the employee and worker experience at the epicenter of exponential change, we help organizations operationalize digital transformation for every employee.

The World Economic Forum has identified certain areas where shared business goals would be beneficial to ensure an inclusive, trusted and sustainable digital future. At the highest level these include:

  • High-quality internet access for all
  • Helping companies to evolve responsible business models
  • Shaping practices that create a secure and resilient technology environment
  • Developing governance that complements traditional policy and regulation
  • Innovations that allow us to benefit from data while protecting stakeholders

In this video, LDS CEO Mimi Brooks discusses the importance of implementing a digital strategy that not only engenders trust, but also inclusivity, such as putting employees first, establishing worker wellbeing measures, grasping the value of solidarity, promoting confidence in systems, and the ways business and government can help to bridge the growing digital divide.

Brooks outlines a strategic approach that minimizes risk to the company while at the same time shaping how emerging technologies impact our ways of doing business and preparing our employees for a future of work where new business models combine economic viability with business practices that are socially sustainable.


Welcome to the ninth video in a series of LDS thought-leadership dedicated to the discussion of transformation management.

In each bi-weekly video, we’ll address a topic of strategic interest to business leaders who are guiding their organizations through transformative change.

Today, it’s important to consider how we can implement a sustainable digital strategy that not only engenders trust, but also inclusivity. This could include the importance of putting employees first, establishing worker wellbeing measures, grasping the value of solidarity, promoting confidence in systems, and the ways business and government can help to bridge the growing digital divide.

So, this is LDS On: Building an Inclusive, Trustworthy and Sustainable Digital Future. Let’s get started…

The Davos Manifesto 2020, entitled ‘The Universal Purpose of a Company in the Fourth Industrial Revolution’, expands on the principles of stakeholder capitalism by stating that “A company is more than an economic unit generating wealth. It fulfills human and societal aspirations as part of the broader social system. Performance must be measured not only on the return to shareholders, but also on how it achieves its environmental, social and good governance objectives.”

Around the same time, 120 influential CEOs who comprise the members of the International Business Council, or IBC, focused on the significance of environmental, social and governance (ESG) aspects of business performance and risk, particularly the challenge that corporations face in demonstrating long-term value creation for all stakeholders on an internationally consistent basis across industries.

The absence of an international framework for the reporting of ESG contrasts starkly with the established standards that exist for reporting and verifying financial performance. So, the IBC launched an initiative to identify a core set of material ESG metrics and recommended disclosures that could be included in the annual reports of companies on a consistent basis across industry sectors and countries.

At the heart of this exercise was the belief that ESG and other factors relevant to sustainable value creation are increasingly material to business performance. As a result, the IBC defined a set of 21 metrics – organized into 4 pillars aligned to the UN’’s Sustainable Development Goals.

These include:

  • Principles of governance, which are evolving as organizations are increasingly expected to define and embed their purpose at the center of their business. 
  • Secondly, an ambition to protect the planet from degradation, including through sustainable consumption and production, sustainably managing its natural resources and taking urgent action on climate change, so that it can support the needs of the present and future generations.
  • Thirdly, an ambition to end poverty and hunger, in all their forms and dimensions, and to ensure that all human beings can fulfill their potential in dignity and equality and in a healthy environment.
  • And lastly prosperity, an ambition to ensure that all human beings can enjoy prosperous and fulfilling lives and that economic, social and technological progress occurs in harmony with nature.

We see the IBC initiative as a crucial stepping stone for business on the path to inclusivity, which in a digital sense does not just refer to the growing ‘digital divide’ around internet access and accessibility, but also includes social and economic benefits and opportunities to shape how technologies impact our lives.

It is also integral to building trust, which is the essential ingredient to boosting employee engagement, motivation, and openness through transparent privacy, security, accountability and participatory practices that establish an aura of managerial competency.

Finally, this initiative also embraces a sustainable digital future, that involves developing business models that are economically viable and business practices that are socially sustainable.

Given these ambitious targets, we must also acknowledge that such a bright and promising future will require a collective response, not just from business, but also from policy makers, workers and customers alike.

While all this sounds fine, there are some real challenges to face in terms of transparency of reporting. Stakeholder expectations are incrementally rising when it comes to metrics such as those depicted here.

Along with managing other constituent relationships relative to ESG, we need to get ahead of the curve and bring these types of measure into our Employee Experiences to share along with our purpose and culture, which are already aligned with these commitments.

There are also some barriers to overcome in the achievement of these goals, including the commercial, legal, regulatory, reputational and liability issues that organizations face today.

For example, companies clearly do not wish to have any proprietary or commercially sensitive information exposed by ESG-oriented metrics, while complications can also arise if a metric involves sharing data across multiple sectors governed by different regulators.

Having said that, the WEF has identified six initial areas where shared goals would be beneficial to ensure an inclusive, trusted and sustainable digital future. These areas provide a framework for future dialogue and collaboration on shaping the digital economy and society.

These include:

  • The premise of ensuring high-quality internet access and adoption for all
  • Empowering workers by ensuring that everyone can participate in the digital society
  • Helping companies navigate digital disruption and evolve to new, responsible business models and practices
  • Keeping everyone safe and secure by shaping norms and practices that enable a technology-dependent environment that is secure and resilient
  • Developing new, flexible, outcome-based and participatory governance mechanisms to complement traditional policy and regulation, and
  • Breaking through the data barrier by developing innovations that allow us to benefit from data while protecting the legitimate interests of all stakeholders.

In summary, building an inclusive, trustworthy and sustainable digital future means following a roadmap that minimizes risk to the company while at the same time shaping how emerging technologies impact our ways of doing business and preparing our employees for the future of work.

We must also promote trust through effective and enforceable privacy, security, accountability, transparency, and participatory practices, especially in the online environment.

Finally, our new business models must combine economic viability with business practices that are socially sustainable.

The fact is that ESG and other factors relevant to sustainable value creation are becoming increasingly important to not only business performance, but also public perception. Conformance to the metrics identified by the World Economic Forum and International Business Council provide a gateway to corporate longevity as this Fourth Industrial Revolution continues to unfold at breakneck speed.

Logical Design Solutions (LDS) is a digital strategy and design consultancy to global enterprises. We create experiences that transform business and help people work successfully in the new digital organization. Clients come to LDS because of our reputation for intellectual rigor, our foundation in visionary experience strategy, and our commitment to enabling digital transformation inside the enterprise. Learn More about how LDS has dramatically improved the way that some of the largest corporations in the world do business.