LDS is a digital strategy and design consultancy to global enterprises

We help market leaders realize their most important business and people strategies through technological innovation.

LDS’ Overview & Value Proposition

LDS is a proud partner of

Content on this page is curated for use by our ServiceNow partners and available for your use.

Achieving a Consumer-Grade Employee Experience on ServiceNow

Logical Design Solutions helps companies leverage the value of their investment in ServiceNow to:

  • Create an Employee Experience Strategy, Roadmap, and Plan for sustainable change and ongoing governance that all stakeholders (business and IT alike) can support and embrace.

  • Design a hyper-personalized, productive experience tailored to individual workers and their needs, while enabling the HR Operating Model.

Across the employee lifecycle, LDS-designed experiences engage new hires, support new digital ways of working, empower teams, and deliver critical insights for managers and leaders.

Explore our Resources Center below and leverage our content to support your client engagements. For specific questions or potential opportunities, please contact an LDS Engagement Leader (John Fee at or Ken Kuhl at

Paramount Case Study

Paramount chose LDS as its Employee Experience partner for global strategy, experience vision and design, program management, and governance. The result: a powerful Employee Experience aligned to its global HR operating model and innovative, creative culture. Paramount’s “Murray,” built on the ServiceNow platform, is a case study in how to achieve a consumer-grade outcome that delivers on employee productivity, manager enablement, and employee engagement goals.

Upcoming ServiceNow Webinar featuring LDS:

How a Bold Strategy Enabled Paramount’s Transformative Employee Experience

Invite your clients to this event where we will show how Experience Strategy enables bold moves, builds consensus among a widening group of business and IT stakeholders, and delivers the Employee Experience that workers crave. Attendees will also get to see the consumer-grade design and demo of the Paramount experience.

Our POV: the Employee Lifecycle

Below you’ll find two graphics we hope will be useful in your conversations with your clients: our point of view on the Employee Lifecycle (where we depict “nodes” in a holistic lifecycle with corresponding moments that matter for the employee in our new human-centric organizations) as well as the Manager’s Role in the Employee Lifecycle, focusing on the critical role of people leaders where empowering teams, lifting peers, readying the workforce, and formalizing a clear action strategy is balanced with developing and supporting every member to grow and thrive.

Employee Experience Strategy Videos

Explore “LDS On” – a video series presented our CEO and industry thought-leader, Mimi Brooks, dedicated to the discussion of transformation management.

In this episode of “LDS On,” CEO Mimi Brooks presents the first in a two-part special edition of material extracted from her presentation, “Accelerate Organizational Performance by Advancing Human Capability,” delivered with ServiceNow’s Principal Solutions Specialist, Eric Hemmer, at the 2021 HR Technology Conference in Las Vegas, NV.
In this episode of “LDS On”, CEO Mimi Brooks focuses on the strategy and vision for a digital Employee Experience aligned to the transforming operating model of digital age businesses. With the operating model as our line of sight, we imagine Employee and Worker Experiences that drive productivity, encourage adoption of new work practices, and invoke engagement in new purpose and culture models.

“In today’s world of competition for top talent, employee experience is everything. It’s imperative to rely on experts when forming and designing your EX strategy in an increasingly complex enterprise ecosystem where people are the ‘hub.’ Organizations that win the battle for talent and deliver a consumer-grade experience for workers partner with firms like Logical Design Solutions (LDS).”

Eric Hemmer, Principal Solutions Specialist, ServiceNow

White Papers & eBooks

The COVID-19 pandemic has accelerated innovation by at least two years, and truthfully, business was unprepared for the full global impact. In our latest eBook, we examine the mega challenges facing business in the post-pandemic era and present a roadmap for “building back better.”

As the era of institutional innovation–the third wave of digital transformation–unfolds, organizations will need to reinvent themselves and their offerings again and again. In this eBook, we reveal how businesses must rethink organizational design through bold and innovative exploits.

Companies We Work With

Our clients are market leaders from across industries who are competing in complex, dynamic markets with diverse and changing workforce needs.

Case Studies

See how our experience strategies and designs have helped some of the finest companies with their organizational transformation.

Thought Leadership & POVs

We frequently publish unique and thought-provoking insights on topics related to transformation management, organizational design, employee and worker experiences, human/machine operating systems, and more.

Connect with us!

Feel free to reach out to us on any of the LDS channels listed below: