News & Events

LDS Consultants Attend Confab Central

LDS consultants recently attended Confab Central in Minneapolis to participate in workshops, learn from industry experts in targeted sessions, and gain valuable insights through the ever-popular lightning rounds led by emerging voices in the industry.

A highlight of the conference was a keynote delivered by Ani Dash, co-founder and CEO of ThinkUp, who encouraged attendees to think about the functional, pragmatic things they can do to make sure their technologies, and the community that creates those technologies, become far more humane. We found this talk especially relevant as it spoke to our commitment to creating digital employee experiences that put people – and the decisions, commitments, and priorities that drive them — first.

Additional highlights included:

  • Modeling content for adaptive, multichannel user experiences
  • Improving content measurements and analytics to showcase ROI
  • Navigating challenging content strategy conversations to ensure best outcomes for all involved
  • Implementing a content strategy focused on structured content to achieve efficiency, flexibility and cross-platform usability.

As LDS continues to develop digital strategies that recognize employees as business consumers, Confab Central offered us new ways of thinking about emerging best practices that will allow us to deliver consumer-grade experiences inside the enterprise.